This book is about the ideological functions of master narratives that exist in Muslim societies and culture and how these narratives are exploited and employed specifically by Islamist extremists. We provide a detailed analysis of the historical origins, components, and manifestations of more than a dozen master narratives employed by extremists in their ideological rhetoric, propaganda videos, and public statements. The material presented in this book is based on the premise that narratives are powerful resources for defining cultures and framing actions, and it is particularly important to understand how they operate if we hope to understand and counter them. In other words, narratives are essential to understanding Islamist extremism in the “war of ideas.”
For additional information, please see the website created especially for the book. It includes examples, updated resources, and useful links. It is at: http://masternarratives.comops.org/
Designed for the beginning undergraduate student, this text explores theories and practices of effective communication at work. Real-life case studies and examples distinguish this book from the competition. Text comes with accompanying ancillaries, including an interactive CD-ROM.
The 3rd edition features updated material on globalization, gender, and multicultural workplaces. The new version is also available in an online learning environment edition.
"I love this textbook. It addresses key organizational communication theories and topics with integrity and wit. It challenges students by not oversimplifying theories and concepts and pushes them to think critically about issues that are or will be relevant to their lives."
- Alexandra Murphy,
This book won a "Texty" award for best textbook in Communication, Education, Performing Arts, and Visual Arts when the first edition was released in 1994. Since then it has become an international best-seller and has been translated into several languages, including, most recently, Mandarin Chinese.
Take South Carolina #15 exit off I-85 heading up from Atlanta at the legal speed limit, pause at the sign at the end of the exit ramp, and — if you are prone to consider the meaning of such things — you see that you are now at a complex intersection of American culture. This place — this intersection — displays local histories, regional politics, and deep, dangerous — ultimately spiritual — conflicts. What are these stories? What is this place all about?
You cross a sewer drainpipe to get there.
Lately, the ditch where the sewer water runs has been the final resting place of a rusted Winn-Dixie shopping cart, an artifact no doubt stolen from the nearby Winn-Dixie Plaza, which features (in addition to the Winn-Dixie) an Emergency Clinic, a Buy Wise discount drug store, a Radio Shack, a Buy Rite discount shoe store, a European Tanning Spa, a Hills’ discount department store, and one of those afternoon saloons without windows, the kind of purely functional dive that might, if you walk into it, change forever your views on the nature of things.